Vaping Demystified documentary – Yorkshire Cancer Research

This was a really interesting project. Yorkshire Cancer Research approached our colleagues at eskimosoup. They asked how they could enhance their reach and brand on a larger scale. The decision was to create a documentary that looked at the myths and realities of Vaping. We made the documentary and looked into what myths people commonly had surrounding vaping. From this, we produced this piece of investigative documentary film making that took us on quite a journey.

There has been an amazing response to the documentary. It reached 50,000 views in the first month and is nearly at 400,000 views 6 months later on the YCR YouTube channel.